“The publishing house with flies”

Posted on November 2, 2009 by admin | No Comments


To promote their booth at the recent Frankfurt book show, book publisher Eichborn came up with a stunt that ties into their company’s slogan “the publishing house with flies” (the original slogan is in German… I’m guessing something is lost in the translation to English). The publishers took 200 house flies and hooked little red banners with their logo and booth number to the flies using a natural wax. The flies then flew throughout the book fair, carrying the little banners behind them. The company claims that the wax used on the flies would not harm the animals and that the banners would naturally fall off within a couple of hours.

Check out the video after the jump:

This entry was posted on Monday, November 2nd, 2009 at 3:56 pm and is filed under Outdoor News. You can follow any comments to this post through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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