TV ads in HD: Does it really matter?

Posted on November 2, 2009 by admin | No Comments

According to a recent study, consumers are 65% more likely to watch HD programming on a daily basis than they were two years ago (duh). What is really interesting is that the study also found that people are definitely noticing when spots run (or do not run) in HD. And, men are about twice as likely as women to notice when an ad runs in HD. Read the story linked below for more numbers that serve to validate what most of us probably already guessed.

Source: MediaPost

This entry was posted on Monday, November 2nd, 2009 at 3:46 pm and is filed under Advertising News. You can follow any comments to this post through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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