The Week guarantees their ads

Posted on November 10, 2009 by admin | No Comments

The sassy UK import, The Week, is putting their money where their mouth is and will guarantee that an ad running in their book will produce higher recall numbers than other books that same ad ran in. After the ad runs, the magazine will compare their Vista recall number for your ad with all other books you ran at the same time. If The Week’s recall score doesn’t fall within the top one-third of the books you ran in, the magazine will run your ad again for free… and will continue to do so until their recall score hits the numbers it’s supposed to hit. (I feel like most books attribute low recall scores to crappy creative on the client’s part. I find it very interesting that The Week is willing to take full responsibility for recall scores regardless of the quality of creative.)

This entry was posted on Tuesday, November 10th, 2009 at 7:22 pm and is filed under Print News. You can follow any comments to this post through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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