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I can’t find any video of this, so I’m making an assumption on how this works. From what I can conclude, the part of the billboard showing terrain is underneath a layer of plexi-glass and physically moves to rotate between the different terrains (kind of like rotating billboards at malls). The car is a sticker placed on top of the plexi-glass that stays stationary to create the illusion that the car is driving over the various terrains. I’m assuming the terrain doesn’t move consistently… probably shows one terrain, sits there a while, and then changes to the next. I think it would be a lot cooler if you could rig it to constantly move… I wonder if you could do that in a mall. That could open up some pretty cool possibilities.

Check out a bigger selection of photos of the unit after the jump

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After premiering to strong numbers against key kid demos on Monday, Cartoon Network has signed up for an additional 13 episodes of the really bizarre looking cartoon called Adventure Time. The show stars the voice talents of such Comic Con favs as Mark Hamill, George Takei (oh my!), Lou Ferrigno and Erik Estrada.

Source: Variety

After the jump is the low-down on the ABC summer schedule (in chronological order). As to expected, ABC’s fall dramas will not air this summer, but the likely to perform well in repeats Wednesday comedies will keep their spot. (P.S. I left off the ABC News specials… because those bore me)

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A large chunk of FOX’s primetime lineup will participate in a special music themed week of programming running from Thursday 4/29 to Wednesday May 5. Episodes of Bones, Fringe, House, Glee, The Simpsons, The Cleveland Show, Family Guy, The Wanda Sykes Show, and American Idol will all air special episodes for the event (including a semi-musical episode of Fringe… interesting).

Pretty much every film studio has joined up with Hollywood labor unions, the MPAA, and a whole bunch of other film guilds and alliances to try and block 2 groups from essentially starting a stock market for movies. If the groups end up getting approval to proceed despite the efforts of pretty much everyone living in the Southern half of California, people would be able to invest money based on how they expect a film to perform at the box office.

Source: NY Times

12 year old child prodigy Adora Svitak gave the talk below at a TED event. She discusses the differences in how a child and an adult think… I find it absolutely fascinating.

I think we all need a reminder to keep our cyncical adult minds in check once in a while.

Joe Manganiello will play the werewolf Alcide on the new season of True Blood. Alcide’s role in the season 3 plot will be to help Sookie track down her kidnapped boy toy, Bill.

See the photo after the jump

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Some grumpy industry folks are raising a stink over the increased frequency of ads that “disrupt” editorial. Executions like the one below don’t explicitly violate ASME Guidelines, but nonetheless, there is some push coming from folks within the industry.

Has anyone seen anything indicating consumer reaction to these kinds of ads or cover ads? All of the whining and crying I’ve seen so far has been from industry people who are ticked because this isn’t the way things used to be done. And, I find it funny that they use an ad from Dwell in the article (puppy toilet paper ad below) to illustrate how things are changing. If my memory serves me correctly, Dwell did multiple disruptive ads about 5 years ago for my team when I worked on Land Rover. Nothing new here.

And another thing… isn’t it more appealing to a consumer to look at ads that compliment the editorial of a book and are artistically integrated into the magazine than it is to look at random spreads?

Source: AdAge

The CCO of DC Comics teased fans at Wondercon this weekend about an upcoming Justice League movie, saying “Can’t talk about it yet, but we’ll talk in San Diego.” The big boss guy is of course referring to Comic Con, where his studio counterpart, Warner Bros, generally pulls in the biggest audience of the convention. In later Wondercon questions, the CCO also hinted that he may be able to share more on The Flash and Wonder Woman movies at Comic Con as well.

Source:
Slash Film

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(courtesy of Joseph Gordon Levitt’s Twitter page)