How effective is Klout’s new system?
Klout (a tool to measure the influence/reach of a person on social media networks like Twitter, Facebook, etc) just made some changes to their formulas. As a result, some people who depend on their stellar score for free and money shit from advertisers just saw a pretty significant drop in their scores.
The author of the article below talks about the whole Klout system and whether or not it’s a relevant tool for measuring someone’s impact on the world wide web.
Go read it. Especially if you’re an ad person and you don’t know what Klout is.
Source: http://adage.com/article/digitalnext/hey-klout-measuring/230997/
(Please note that Klout says I’m influential in “Jewish” because I posted a tweet about The Bear Jew in Inglorious Basterds)
This entry was posted on Tuesday, November 15th, 2011 at 8:01 am and is filed under Advertising News, Digital News. You can follow any comments to this post through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
