Audi uses Kinect and 2,000 LEDs at Art Basel

November 30th, 2011

Audi’s A2 concept car is on display at Art Basel’s Design Miami press event, accompanied by over 2,000 LEDs and several hanging Xbox Kinects to create a “digital street.” I’m still digging for a video to see the full extent of the functionality of this display, but it looks like the Kinect sensors track consumers within the booth and displays imagery on the LEDs accordingly.

I’m hoping they used this for more than just mushroom-induce bright colors displays and incorporated some real footage to make it look like the car is on the road.

Source: http://www.mymodernmet.com/profiles/blogs/amazing-interactive-audi-exhibit

 

Hair-Raising Toyota Ad

November 15th, 2011

I’m not sure I’m totally sure how this works but it looks like when you peel open this direct mail piece for the Toyota Yaris, the electrostatic-friendly materials it’s made out of (foil and plastic) makes your arm hair stand on end.

I raise a glass to you sirs and ma’ams. Not sure a normal consumer would give a crap, but a ad geek like me eats this stuff up.

Source: http://www.frederiksamuel.com/blog/2011/11/toyota-yaris-electrostatic.html

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Walking Dead Q&A Video with Robert Kirkman & Chris Hardwick

November 8th, 2011

Lately, Hyundai has let me use their money to live out my nerd dreams (and promote the new Gen Y friendly car, Veloster). A couple weeks ago, a huge show of their faith in my nerd cred happened in NYC. Working with the fine folks over at Future US, we were able to organize a Q&A with the creator of The Walking Dead, Robert Kirkman, and host of The Talking Dead, Chris Hardwick, at a 5 day event my team put together called RE:MIX LAB.

RE:MIX LAB is coming to LA next month, with some pretty damn special names from the worlds of film and music. Hit me up if you want to come.

Check out highlights of the Q&A and an aftershow interview with Revolver.

 

BLURRING THE STREET

November 8th, 2011

Mercedes is running a damn cool street ad in Toronto right now. See that blurring in the photo… THAT’S REAL… NOT PHOTOSHOPPED! They did crazy stuff to the fire hydrant, billboard, sidewalk, etc. to create this effect. The execution is promoting a new Mercedes with the tagline “Looks fast. Even in park.” (Jason stands… slow clap ensues)

Source: http://copyranter.blogspot.com/2011/11/cool-mercedes-benz-blurred-street-ad.html

SMART CAR FINES

November 8th, 2011

Across the mighty Atlantic in the land of Spain, crappy parkers came back to their double-parked vehicles to find what appeared to be a parking ticket on their windshield. Once the driver scrolled down a bit, they would see a note informing them that if they were to buy a Smart Car, they could park anywhere and not have to worry about fines anymore.

Kinda cool if these fake tickets tricked the real cops into not giving tickets… but otherwise, this could put Smart’s target in a frantic, pissed off, “I was only parked here for 5 seconds, why’d I get a damn ticket?!” mood right as they’re reading their ad message. I don’t know about you, but I like my target to be happy when they see my message.

Click on the pic to make it bigger.

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