Jason's DOSE – Your fix of movie, advertising, technology & pop culture news

Playboy is making all other magazines on Facebook his bitch. The men’s title has more than double the amount of Facebook Likes than any other magazine (second place Food Network Magazine has about 2.2MM). Why? It looks like their super smart tactic is having Playmates interact with fans through individual pages and then link back to the main Playboy FB page. Take a look at the list of top magazines below… interesting that Playboy is the only book in the top 10 targeting dudes (with the possible exception of The Economist in the #10 spot).

There’s an insider on my subscriber list that may be able to add a nice little comment about this.

Source: http://www.foliomag.com/2011/playboy-leads-magazines-over-5-million-facebook-likes

Starting on Black Friday, Walgreens started adding 2D, QR code-ish coupons to their mobile app for consumers to scan at more than 7,700 locations… sounds boring, right? Well it’s not. It means that a pretty big retailer is adopting the technology which has been a little slow to pick up in these great United States we call home. So this is a small step in the right direction towards a time when we can use our phones for pretty much everything we normally need to print something out for (coupons, credit cards, transit, vending machines, etc). There are spotty uses for this kind of stuff right now, but it needs more mass adoption.

Source: http://www.mediapost.com/publications/article/163110/walgreens-scanning-mobile-coupons-at-7700-stores.html

Klout (a tool to measure the influence/reach of a person on social media networks like Twitter, Facebook, etc) just made some changes to their formulas. As a result, some people who depend on their stellar score for free and money shit from advertisers just saw a pretty significant drop in their scores.

The author of the article below talks about the whole Klout system and whether or not it’s a relevant tool for measuring someone’s impact on the world wide web.

Go read it. Especially if you’re an ad person and you don’t know what Klout is.

Source: http://adage.com/article/digitalnext/hey-klout-measuring/230997/

(Please note that Klout says I’m influential in “Jewish” because I posted a tweet about The Bear Jew in Inglorious Basterds)