Playboy is making all other magazines on Facebook his bitch. The men’s title has more than double the amount of Facebook Likes than any other magazine (second place Food Network Magazine has about 2.2MM). Why? It looks like their super smart tactic is having Playmates interact with fans through individual pages and then link back to the main Playboy FB page. Take a look at the list of top magazines below… interesting that Playboy is the only book in the top 10 targeting dudes (with the possible exception of The Economist in the #10 spot).
There’s an insider on my subscriber list that may be able to add a nice little comment about this.