Laura Lang has been selected as the new CEO for the monster publishing house, Time Inc. Lang will be making the move over from her current gig as chief exec over at the digital agency, Digitas. Lang will be filling the hole created back in February when then CEO, Jack Griffith, suddenly departed his role.
Source: http://www.foliomag.com/2011/digitas-ceo-laura-lang-tapped-time-inc-ceo
Is TIME suggesting that Americans don’t give a poop about anything happening way over there in that hot sandy place with this interesting variety of covers for the 12/5 issue?
Source: http://www.time.com/time/magazine/current
Playboy is making all other magazines on Facebook his bitch. The men’s title has more than double the amount of Facebook Likes than any other magazine (second place Food Network Magazine has about 2.2MM). Why? It looks like their super smart tactic is having Playmates interact with fans through individual pages and then link back to the main Playboy FB page. Take a look at the list of top magazines below… interesting that Playboy is the only book in the top 10 targeting dudes (with the possible exception of The Economist in the #10 spot).
There’s an insider on my subscriber list that may be able to add a nice little comment about this.
Source: http://www.foliomag.com/2011/playboy-leads-magazines-over-5-million-facebook-likes
This October, 107 new magazines were released. It has been a LONG time since new titles have hit the 100+ mark. This should be a good indication that the magazine biz is in an upswing…or at least that publishers think it is. (This is in no way a ploy to make the print buyers in my readership like me again… I swear)
Following 4 complaints that the ad below for a Marc Jacobs perfume ad “sexualized children,” the ad has been banned from the UK.
As a smart commenter to the source story pointed out, this banning will get the ad more publicity than the media buy they had in place. I bet you didn’t think of that one cranky old ladies…huh?
Source: http://copyranter.blogspot.com/2011/11/marc-jacobs-dakota-fanning-big-perfume.html
I’m pretty sure this magazine has been kicking some serious butt since it launched a little while back, so it’s not super surprising that they just signed a deal to be part of the Bonnier crew. Bonnier will kick off their publishing partnership with 2012 annual preview that hits newsstands on 12/27.
Anyone know how this affects American Media? Was that partnership already dead or did this Bonnier deal just kill it?
Source: http://money.msn.com/business-news/article.aspx?feed=PR&Date=20111110&ID=14511473
The October issue of Vanity Fair will include a DVD insert containing the entire first episode of FOX’s new drama, Lone Star (it’s the one with the guy living a double life directed by the guy who directed 500 Days of Summer… not the one with the annoying cowgirl cop like I thought… that one is called Chase and it’s on NBC). The issue hits the shelves 9/7, nearly 2 weeks before the 9/20 premiere on FOX.
In addition to the Lone Star episode, the disc will also include a trailer for the upcoming FOX sequel, wall Street: Money Never Sleeps.
iPad owners who purchase a digital copy of the October Vanity Fair will receive the episode digitally for the first two weeks the issue is out. After that time, a Lone Star extended preview will replace the full episode.
Some grumpy industry folks are raising a stink over the increased frequency of ads that “disrupt” editorial. Executions like the one below don’t explicitly violate ASME Guidelines, but nonetheless, there is some push coming from folks within the industry.
Has anyone seen anything indicating consumer reaction to these kinds of ads or cover ads? All of the whining and crying I’ve seen so far has been from industry people who are ticked because this isn’t the way things used to be done. And, I find it funny that they use an ad from Dwell in the article (puppy toilet paper ad below) to illustrate how things are changing. If my memory serves me correctly, Dwell did multiple disruptive ads about 5 years ago for my team when I worked on Land Rover. Nothing new here.
And another thing… isn’t it more appealing to a consumer to look at ads that compliment the editorial of a book and are artistically integrated into the magazine than it is to look at random spreads?
Source: AdAge
In order to bump Elle Décor’s circulation up from 500K to 550K, owner Hachette has revealed that the magazine will be taking over the “highest quality” subscribers from the now defunct Metropolitan Home.
So… if you were a subscriber of Met Home and you don’t start getting Elle Décor, be embarrassed.
Unconfirmed reports claim that Nielsen Business Media is very close to selling off The Hollywood Reporter, Billboard, Adweek, Brandweek, and Mediaweek. It is believed that the entire group of trade pubs will be sold to Jim Finkelstein, the owner of the “Who’s Who” publications and The Hill.
via Folio