The Week guarantees their ads

November 10th, 2009

The sassy UK import, The Week, is putting their money where their mouth is and will guarantee that an ad running in their book will produce higher recall numbers than other books that same ad ran in. After the ad runs, the magazine will compare their Vista recall number for your ad with all other books you ran at the same time. If The Week’s recall score doesn’t fall within the top one-third of the books you ran in, the magazine will run your ad again for free… and will continue to do so until their recall score hits the numbers it’s supposed to hit. (I feel like most books attribute low recall scores to crappy creative on the client’s part. I find it very interesting that The Week is willing to take full responsibility for recall scores regardless of the quality of creative.)

Huge Time Inc layoffs on the way?

October 30th, 2009

Sources say that next week Time Inc is expected to announce plans to cut $100 million in expenses. A majority of the cut will come in the form of layoffs. This round of layoffs follows a cut of 600 employees last year.

Source: NY Times

TV Guide Spongebob issue going ad-free

October 28th, 2009

TV Guide is releasing a special issue devoted to Spongebob Squarepants that will hit shelves tomorrow (10/29). The issue will be completely advertising free. TV Guide has said announced that this will be one of at least 6 special issues hitting stands within the next year, and they have yet to lock in sponsors for any of the other issues. (This sounds like a DUMB idea to me… special issues seem to be one of the only places magazines can still make some money… and TV Guide decides to bar advertising from their special issues?!)

http://www.mediaweek.com/mw/content_display/news/magazines-newspapers/e3icf13d4806aba58dea14cad995d94b9fb

Forbes layoffs

October 28th, 2009

There have been as many as 100 people laid off across all departments of Forbes Magazine today. This is the third wave of layoffs for the magazine, following 50 people being let go earlier this year and 43 being let go in November.

http://www.foliomag.com/2009/forbes-hit-layoffs


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